As the world continues to move towards digitalization, digital marketing has become increasingly important for businesses looking to promote their products or services. However, the world of digital marketing can be complex and overwhelming for those not familiar with its many job roles.

We demystified the job roles of a digital marketer to help you better understand the world of digital marketing.

SEO Specialist

The job of an SEO specialist is to optimize a company’s website and online content to improve its visibility in search engine results. They do this by researching keywords, creating content, and analyzing data to improve a website’s search engine rankings.

PPC Manager

A PPC manager is responsible for managing a company’s paid search advertising campaigns on platforms like Google AdWords and Bing Ads. They create and manage campaigns, set budgets, and analyze data to optimize their advertising efforts.

Content Marketer

Content marketers create and promote engaging and informative content, such as blog posts, videos, and infographics, to attract and retain customers. They work to increase brand awareness and drive traffic to a company’s website.

Social Media Manager

Social media managers are responsible for managing a company’s social media presence on platforms like Facebook, Instagram, and Twitter. They create and publish content, engage with followers, and analyze data to optimize their social media strategy.

Email Marketer

Email marketers develop and execute email marketing campaigns to promote products or services and engage with customers. They create email content, manage email lists, and analyze data to optimize their email marketing efforts.

Mobile Marketer

Mobile marketers promote a company’s products or services on mobile devices such as smartphones and tablets. They create and manage mobile marketing campaigns, analyze data, and optimize their mobile marketing strategy.

Web Analytics Specialist

A web analytics specialist is responsible for tracking and analyzing a company’s website traffic and performance. They use this data to make informed decisions about future marketing strategies, improve website usability, and optimize website content for search engine rankings.

By understanding these digital marketing job roles, businesses can better identify which areas of digital marketing they need to focus on to achieve their marketing goals. Whether it’s improving their website’s search engine rankings, creating engaging content, or optimizing their social media strategy, there’s a digital marketing job role for every business.

Now that you know what these job roles entail, you can take the next step towards improving your company’s digital marketing efforts.